“In our rush to employ technology and “systems” to guide us in our organizational travels, we have lost sight of what should be our primary navigational tool – obviousness…” —The Author

In this book you’ll learn:

• How a short story written in a popular magazine more than 100 years ago can benefit you and your organization today.
• The difference between Innovation and Creativity, and why one is the greatest key to organizational success.
• Why failure to identify and execute certain tasks may be dooming your organization.
• The leadership failure that is the Achilles’ heel of most contemporary organizations.
• How simple solutions are the best approach to complex problems.

Customer reviews

"I highly recommend this book as a staple to one's bookshelf; a good quick read that will remind an organizational leader what to do to cut through the noise that surrounds his/her position." Amazon.com

"Common Sense Approach to Business... And Life. This is a great book! I highly recommend it for anyone who is part of an organization that needs to examine its mission, its operations or its leadership direction." Amazon.com

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